How to do Digital Election Campaign
In democracies, political campaigns often refer to electoral campaigns, by which representatives are chosen or referendums are decided. A political campaign is an organized effort which seeks to influence the decision making progress within a specific group. In modern politics, the most high-profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister.
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| Election Campaigning |
As per latest news update from Election Commission of India, the total number of parties registered was 2598, with 8 national parties, 52 state parties and 2538 unrecognised parties.
Nowadays, political parties are advertising their party agenda digitally on social platform. As you know, the Election Commission has issued a code of conduct (Aacharsahita) guideline. No political party can harass voters or innocent people.
Therefore, this is the reason why political parties come on social media to advertise the party and look for a good campaigner for a good campaign.
Digital Strategy & Planning: This sector has grown faster than the
Internet itself. I don’t think I need to
tell you how big social media is. Social media is the fastest growing
trend in the history of the world.
Social Media Political Campaign: Start With a Plan
As you will remember, in the 2014 India's Elections, Bhartiya Janata Party was used social media as the main tool of political campaign. You know the election results well. And on the other hand, Anti-BJP parties did not give importance to digital election campaign, what was the result of this, you know.
Therefore, before you begin creating social media political campaigns, consider your campaign goals. Starting a social media political campaigning without a social strategy in mind is like wandering around a forest without a map—you might have fun, but you'll probably get lost.
There are some questions to ask yourself when defining your Social Media Campaigning goals:
- What are you hoping to achieve through social media campaigning?
- Who is your target people/audience?
- Where would your target audience hang out and how would they use social media?
- What message do you want to send to your audience with social media campaigning?
For example, Political Campaign, being highly visual, can get a lot of value from a strong presence on Facebook, Twitter or YouTube.
Using Facebook for Political Campaigning
Facebook’s is very user friendly social media platform in India, where we can promote or campaign your party agenda or thoughts properly. Facebook is a place people go to relax and chat with friends, so keep your tone light and friendly. And remember, organic reach on Facebook can be extremely limited, so consider a cost-effective Facebook ad strategy, which can have a big impact on your organic Facebook presence as well!
Start by creating a Facebook Fan Page or Friends Group. You will want to pay careful attention to layout, as the visual component is a key aspect of the Facebook experience
Using Twitter for Political Campaigning
Nowadays, Twitter is very famous in celebrity or political personality, this social media is also a good platform for connect with audience or friends and share your political ads or opinions. The social media political campaigning or marketing tool that lets you broadcast your updates across the web. Follow tweeters in your related fields, and you should gain a steady stream of followers in return.
Be sure to retweet when a audiences has something nice to say about you, and don’t forget to answer people’s questions when possible. Using Twitter as a social media political marketing tool revolves around dialog and communication, so be sure to interact as much as possible to nurture and build your following.
Using YouTube for Political Campaigning
YouTube is very popular social media platform for creating and sharing video content, and it can also be an incredibly powerful social media marketing tool. Many businesses or political campaign try to create promotional ads video content with the aim of having their video GO VIRAL.
Paid Social Media Marketing Tips
Why paid social advertising? Because it's a highly cost-effective way to expand your reach. If you play your cards right, you can get your content and offers in front of a huge audience at a very low cost. Most social media platforms offer incredibly granular targeting capabilities, allowing you to focus your budget on exactly the types of people that are most likely to be interested in your business.
Here the some tips and resources for getting started with paid social media marketing:
Social Media Paid Advertising for Political Campaigns
Three major networks: Facebook ,Twitter & Google (AdWords),
Make Money Online
Creating Effective Facebook Ads
Facebook is one of the most powerful advertising platforms for driving your business forward. If you know how to use it properly, right! And it's not just for raising brand or party awareness. In this platform, you'll create effective Facebook ads that generate real leads for your business or reach the maximum audience.
Here you can save your time and money, check out WordStream Social Ads, our new offering that makes Facebook advertising easier and more effective.
Creating Twitter Ads
Many businesses aren’t quite sure how to tackle marketing on Twitter from a paid perspective. It’s certainly not a one-size-fits-all endeavor, and if you don’t quite know what you’re doing, you could wind up wasting a ton of money.
Creating Google Adwords Ads
Google Adwords are very popular for advertising or campaign. Here you are the easiest way to reach maximum audience.
Location-Based Social Media Tools
Yelp and FourSquare are great for brick and mortar businesses looking to implement marketing on social media.
Register on these sites (Yelp and FourSquare) to claim your location spot, and then consider extra incentives such as check-in rewards or special discounts. Remember, these visitors will have their phones in hand, so they will be able to write and post reviews. A lot of good reviews can significantly help sway prospective visitors to come in and build your business!
Guidelines on Bihar Election continue, now it has to be done
The preparations of the Commission for Bihar Assembly Elections are in full swing. The Election Commission has released new guidelines for Bihar elections. The Commission has issued guidelines regarding elections. Which made it clear on many things.
Bihar Election Commission has issued this guideline
- The training of the people associated with the election will be online
- Security money will be deposited online
- Only five people go door to door public relations permission
- Naming will be done online
- Everybody associated with the election will be required to wear a mask
- No more than five vehicles used in roadshow
- Soaps and sanitizers will be placed at all booths
- Thermal screening will be done at all booths.
- Must arrange booth in large hall
- Social distancing will have to be followed in election meetings
- Assembly Health will be wise health officer
- Booths will be built in large halls for social distancing
- Cinema halls and malls will be taken for election
- Allowed to vote at last if there is more fever
- Ballet paper facility to Corona Infections
- Token will be received for voting after thermal screening
- All voters will be given hand gloves
The Election Commission sought suggestions from political parties about how elections should be held in the Corona era. Various parties had sent their suggestions in writing to the Commission. On the suggestion made by political parties, the Election Commission did a deep brainstorm. After that the guideline has been released.
According to the new guidelines, elections will be held in the Corona era. All parties will have to accept this. Keeping in mind the safety guidelines have been issued by the Commission.
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Bihar Vidhan Sabha Election
- Promotion on Facebook/ Twitter/ Instagram
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Reviewed by Neel Kamal
on
October 06, 2020
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